Marketing

 

Our Marketing Services
We help brands grow by combining strategy, storytelling, and data. We offer:

  • Full-scope advertising campaigns from concept development to performance optimization

  • Audience targeting & research using tools like Google Analytics and market insights

  • Content strategy for social, email, and digital platforms

  • SEO & SEM strategies to boost visibility and drive qualified traffic

  • Full campaign planning and execution across Google Ads, Meta, YouTube, Tik Tok, and more

  • E-commerce site building designing and launching high-converting online stores

  • Performance tracking & reporting to refine strategy and maximize ROI

Whether you're building brand awareness or driving sales, we deliver creative, strategic marketing with real, measurable results.

 

Lanuit – Music Artist Campaign

Let’s focus on metrics, excluding branding and creative direction.

SMART goals 2023-24

  1. Reach 100,000 French-speaking music fans aged 18–55 in Québec by December 2024 through targeted ads and organic content, focusing on pop, hip-hop, and local artist communities. (Research showed that the target audience was primarily active on Instagram, TikTok, YouTube, and Spotify.)

  2. Gain 20,000 Spotify plays by December 31, 2024 through organic and paid social media, targeted ads, YouTube ads, Spotify Marquee campaigns, playlist pitching, and live show promotion.

  3. Get covered by at least one Spotify editorial playlist by December 31, 2024 through targeted song releases, strong pitching via Spotify for Artists, and coordinated promotion to build momentum before and after release.

  4. Retain 1,000 monthly Spotify listeners throughout 2025 from the audience gained during the 2024 campaign

  5. Earn a steady income of $20,000 throughout 2024 from music-related revenue streams—including royalties, licensing, live shows, and streaming—by using playlist pitching, live promotion, radio tracking via subcontractor, and B2B email outreach.

  6. Grow Instagram followers from 800 to 2,000 and TikTok followers from 0 to 1,000 by December 31, 2024 through consistent short form content, targeted ads, reels.

  7. Book at least 2 major festival performances by the end of 2024 through targeted B2B outreach.

  8. Achieve a Top 25 radio single in Québec by December 31, 2024 through targeted songwriting, professional radio tracking, strategic awareness campaigns, and well-planned promotion.


Achieved and Exceeded goals

Goal: Reach 100,000 French-speaking music fans

Outcome: Exceeded by about 20k accounts

Spotify ads

Youtube

Instagram

Goal: Gain 20,000 Spotify plays

Outcome: exceeded by 47 004 plays

Goal: Get covered by at least one Spotify editorial playlist

Outcome: exceeded by 1

Goal: Retain 1,000 monthly Spotify listeners

Outcome: Exceeded by 326 monthly listeners.

Goal: Earn a steady income of $20,000

Outcome: Achieved

Goal: Grow Instagram followers from 800 to 2,000 and TikTok followers from 0 to 1,000 by December 31, 2024

Outcome: exceeded - This is a visual rendition with approximate monthly figures; total values are exact: 1804 instagram followers and 3031 TikTok followers.

Future reflection: While the TikTok follower goal was exceeded, the content wasn't always aligned with the music or target audience. This highlighted the importance of relevance over reach. Moving forward, I’ll focus on crafting content that better reflects the music and connects with the intended audience. On the other hand, Instagram growth was slower but more aligned with the target audience, resulting in higher-quality followers.

 

Incomplete goals

Goal: Book at least 2 major festival performances by the end of 2024 through targeted B2B outreach.

Outcome: Only one was booked: Festivoix with headliner Florida. Overall, the campaign was solid. While additional marketing focused on awareness and broader popularity could have helped, those kinds of results typically take more than two years to develop.

Goal: Achieve a Top 25 radio single in Québec by December 31, 2024 through targeted songwriting, professional radio tracking, strategic awareness campaigns, and focused promotion.

Outcome: While I did reach Top 4 on Stingray, Top 20 on Rouge FM, and received strong airplay across several major stations, I ultimately did not reach the overall Top 25 ranking in Québec. This result highlights meaningful traction and valuable exposure, while leaving room to refine strategy and product for broader chart impact in future campaigns.